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The 29 Best Free SEO Tools for 2025

The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support. Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out.

  • The Semrush Academy features dozens of free courses and certification exams.
  • There’s a lot of data to digest, and beginners might feel overwhelmed at first.
  • SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites.

How Effective Is a Digital Marketing Course

seo tools

These tools focus on core SEO functions like keyword research, rank tracking, site audits, and backlink analysis without requiring a large monthly subscription costs. Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks. Azseotools.com is the best free SEO tools collection for link building, SEO analysis, article rewriter, keyword research, xml sitemap generator and many more tools for your website SEO! We also provide very simple, professional-quality SEO analysis and SEO report for you websites.

seo tools

SearchAtlas is an AI-powered, all-in-one SEO tool with some very unique features. The better you answer someone’s search intent, the higher you will rank and the more traffic you will get. The pro plan gives access to many more elements and templates. While it’s still not as easy as typing a prompt and getting the perfect image/graphic back – It’s close.

Features include performance data, backlink analysis, and keyword research. You can also use the site scan tool to find and fix technical SEO issues, and the WordPress plugin for easy URL submission. We evaluated what types of users the different tools would be best suited for (new website owners, small and midsized businesses, and large businesses).

seo tools

Schema & Structured Data

seo tools

While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories.

Types of SEO tools

The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month. Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company. SEO PowerSuite is a one-stop software for all your SEO needs, SEO Anomaly and is also one of the most budget-friendly options.

seo tools

With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence. These tools cater to specific needs, such as browser-based SEO analysis and specialized marketing strategies, allowing for a tailored approach to your SEO efforts. When starting with SEO, it’s crucial to recognize that your chosen tools can significantly impact your results. They can help you identify opportunities, track progress, and optimize your content for better visibility. SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin.

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